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5 reasons attending a business show should be on your list.

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5 reasons attending a business show should be on your list.

Rebecca Morley

In just under a month’s time, I’ll be exhibiting at the 39th British Business Show, Europe’s largest business exhibition.

If you've never considered attending an exhibition or are sitting on the fence, here’s 5 reasons why I think it’s the one of the best decisions you can make for your business:

It’s a super-efficient way to get stuff done

It’s really easy to tell yourself you don’t have the time to go to something like The Business Show. However, we’re all busy, and on that never ending to-do list are all the things that generally get moved from one day to the next and never get done. They’re generally things like finding an accountant or working out what Brexit means for your business. At an exhibition like this which is set up to have everything under one roof, you can have a really targeted two days that means you can tick off several big things quickly.

Perspective

Running a start-up or scale-up business can be incredibly consuming. It’s rare we get the opportunity to take the time to understand the trends and issues that affect the wider business world we operate in. At an event like The Business Show you can pick up market trends, improve your knowledge in certain areas and get a great feel for the bigger picture issues.

Sparking Creativity

Sitting at your desk ploughing through your normal work, even going to networking events, you won’t tend to see so many new ideas in one place. Add to that the fact that you don’t know what you don’t know. And you might just find the next big thing that is going to help your business grow to the next level.

Getting out from behind your desk and experiencing new ideas and new thinking will spark your creativity. This event is aimed at providing you with fresh ideas to help you grow your business, and that will drive your creativity in a really specific way. Business ideas spark business ideas.

Networking and connections

At an event like The Business Show, you get an incredible number of opportunities to connect with like-minded people. The thing I’ve always found in business is that no conversation is ever one way. Every conversation you have about your business is useful, even if it is explaining your latest challenge to a potential supplier, you will find that doing so makes it clearer in your head. Going to an event and meeting other people doing business generates conversations, creates connections and builds your network.

Direct access

At an exhibition you get direct access to the people that work there and the products they sell. Decision making becomes quicker as you can touch and feel the products and talk to the people who know their services inside out. For me, this is a much quicker way of doing business than researching on the internet, trying to book calls or coffees and narrowing down a short list.

So why The Business Show?

I chose this event because of its breadth and depth, it’s a one stop shop for anyone running a start-up, scale-up or fast-growth business. Whether it’s financial advice, marketing guidance, a platform to network or legal expertise; The Business Showprovides all the answers under one roof. 

For two days innovative exhibitors will take their place alongside expert-led seminars, interactive masterclasses and speed networking dedicated to helping firms take the next step on their business journey.

Oh and a cheeky sixth reason – it’s free!! That’s great news for any business owner looking to take advantage of all the things it has to offer.

For more information on the show and to grab your free ticket, go to the  now! Sign up with code RebeccaMorleyTBS and visit me at the show to be in with a chance of winning a free business strategy planning day worth £1250.