For me, creating a version of you as the ideal leader of your business is as important as being clear about your ideal client. And scarily, I see most of my clients put a lot more work into who their client needs to be than who they need to be. Often that’s because we assume we are ‘fixed’ as we are.
Creating a persona that is all the things you need to be as a leader - confident, self assured and decisive, even when you’re having a bad day – allows you to step out of yourself and still get the job done.
OK so this is the second time I’ve written about this but the more clients I work with and the more I learn, the more I think this message bears repeating. For all the advice there is out there about how to run a business, there are really only 5 very basic things that every business needs to do well. And yet, I find very few businesses that have all of these nailed.
I’ve worked in, and with, businesses of all sizes. From multi billion pound blue chips that exist in hundreds of countries to kitchen table enterprises that are just getting off the ground and literally everything in between. And only a handful have all 5 of these things down pat. They all do some of these things, and some of them do all of them to some extent but none do all of them, all of the time.
I thought when I started working with small businesses and start ups that they would be hugely different to the big corporates. And they are, massively different –