A week today I attended an event called Be More Gazelle - How to grow your business at speed...
I’ll start with a confession… before this event I had no idea what a Gazelle was. Obviously I know it's a kind of deer like mammal but in business terms, not a clue! It turns out I probably should have done because it’s exactly the kind of companies I work with. According to The FT it's an extremely fast growing company (20% + YOY) that maintains consistent momentum.
Are you a secret Gazelle? I can’t be the only person that doesn’t know what one is?!
The event was run by Upstream – a fab initiative that's aiming to redress the silicon roundabout East-West imbalance and make Hammersmith and Fulham the best place to do business in Europe. What an exciting vision! Are you in the West of London? Look it up and get involved. There were far too many business advisors there and not enough actual businesses and I'd love to feel as though I was part of a growing and thriving community of great businesses.
Want to know how to be a better leader? Know this - leadership is everything you do.
At a recent panel discussion I went to, the question was asked - how do I find time to lead my team? When do I lead in between all of the other priorities I have? And the answer? Leadership is everything you do. Your team will look to you for cues and clues on exactly how you want your business to run. Every conversation you have with them or someone else, you are showing them how people have conversations in your business. Every decision you make, you are showing them how decisions are made and what the priorities are in your business. The way you deal with customers and suppliers is the way that customers and suppliers are dealt with in your business.
The one thing I hear time and time again from business owners both new and old, startup or established, big or small is a feeling of overwhelm. A feeling of doing too much, being in too many meetings, trying to succeed on too many fronts.
It's a common issue, and there's a common cause. Complexity is the downfall of many a business and business leader. In the pursuit of success we do as many things as we can to get the results we want. We launch as many products as possible through as many channels as we can, create as many connections as possible and try and be everywhere at once. It's a kind of commercial spread betting and in the start up stage, it kind of makes sense.
I’ve written about the sleep inducing powers of talking about systems and process before. It's something I've encountered the whole of my career - tell someone they need process in their business and their eyes glaze over. Ask them what they want to fix though, or what's holding them back, and they get a whole lot more animated. In 90% of those conversations, the answer to their problems or the thing that will get them unstuck is... you guessed it... a process.
There are three key processes that every business needs. The don’t need to take up huge amounts of time and if you implement and follow these three processes consistently, not only will you have a more profitable and sustainable business, you will also feel more sane and have more time for the good stuff like strategy and, well, the odd day off perhaps!