For me, creating a version of you as the ideal leader of your business is as important as being clear about your ideal client. And scarily, I see most of my clients put a lot more work into who their client needs to be than who they need to be. Often that’s because we assume we are ‘fixed’ as we are.
Creating a persona that is all the things you need to be as a leader - confident, self assured and decisive, even when you’re having a bad day – allows you to step out of yourself and still get the job done.
Making an impact on the world is largely to do with knowing where best to put your energy. So when I get the opportunity to do something that has a potential impact on not just my business but those of my clients and peers I grab it with both hands. Last week I was thrilled to be invited to an event run by The Entrepreneurs Network, a think tank set up to give entrepreneurs, small businesses and the self-employed a greater collective voice. It was called ‘A Parliament Fit for Entrepreneurs?’ and aimed to understand what the government needs to do to support entrepreneurs better.
I was excited to go, and at the time the discussion was absorbing and inspiring. The overwhelming message from the panel, made up of Baroness Susan Kramer, Andrew Dixon and Gilian Keegan MP was that the way to change government policy was to ‘get involved’. Lobby, speak to your MP, play your part in discussion groups and forums. ‘Great’ I thought, I’m here at this event, getting involved, changing things – that’s a start.