If you're thinking about hiring a coach but don't know where to start, then you're not alone. The coaching landscape is incredibly confusing and extremely competitive. I posted on Facebook this week to do a bit of research on how people choose coaches and it garnered nearly 40 comments, many of which had various different descriptions of what coaching even is. It also attracted several other coaches trying to sell their services!

One of the main issues is that coaching seems to be a bit of a buzz word at the moment. The problem with that is, when people realise that they can add credibility to their offering by adding a word like coach, it becomes misappropriated time and time again. When everyone’s a coach, no one is a coach. I imagine it won’t be long before McDonalds rename their servers food selection coaches. 

So if you think you might benefit from the help of a coach, but you don't know where to start, let me help you to cut through some of the crap!