For a business to be sustainable it needs to make profit.

And so as your business starts to grow, the traditional start up model of 'sales at any cost' starts to become irrelevant.

Structure, process, systems. Three words that all have the tendency to make people’s eyes glaze over. But what if they’re exactly what you need to create the sustainable, profitable business you know you deserve? If you’ve done the start-up bit and you’re consistently making sales you will start to feel as though you’ve 'got a business’, but if you’re also still stuck in every bit of detail and you know it couldn’t survive without you then you've also got a millstone.