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How to get better engagement on your LinkedIn content

Rebecca Morley

Last week I attended a LinkedIn Content Marketing Masterclass at LinkedIn Towers in Holborn. It was a quick fire hour with huge amounts of information from two very knowledgeable and passionate LinkedIn employees – Katrina Neal and Richard Sullivan.

Although towards the end I got the impression that it was aimed at B2B with a not insignificant marketing spend (well there’s no such thing as a free lunch right!?), I think a lot of the insights I gained are still well worth sharing.

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One change that will make a huge difference to your business...

Rebecca Morley

The one thing I hear time and time again from business owners both new and old, startup or established, big or small is a feeling of overwhelm. A feeling of doing too much, being in too many meetings, trying to succeed on too many fronts.

It's a common issue, and there's a common cause. Complexity is the downfall of many a business and business leader. In the pursuit of success we do as many things as we can to get the results we want. We launch as many products as possible through as many channels as we can, create as many connections as possible and try and be everywhere at once. It's a kind of commercial spread betting and in the start up stage, it kind of makes sense.

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The 3 processes your business can't live without...

Rebecca Morley

I’ve written about the sleep inducing powers of talking about systems and process before. It's something I've encountered the whole of my career - tell someone they need process in their business and their eyes glaze over. Ask them what they want to fix though, or what's holding them back, and they get a whole lot more animated. In 90% of those conversations, the answer to their problems or the thing that will get them unstuck is... you guessed it... a process.

There are three key processes that every business needs. The don’t need to take up huge amounts of time and if you implement and follow these three processes consistently, not only will you have a more profitable and sustainable business, you will also feel more sane and have more time for the good stuff like strategy and, well, the odd day off perhaps!

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Why business growth is about more than just sales...

Rebecca Morley

For a business to be sustainable it needs to make profit.

And so as your business starts to grow, the traditional start up model of 'sales at any cost' starts to become irrelevant.

Structure, process, systems. Three words that all have the tendency to make people’s eyes glaze over. But what if they’re exactly what you need to create the sustainable, profitable business you know you deserve? If you’ve done the start-up bit and you’re consistently making sales you will start to feel as though you’ve 'got a business’, but if you’re also still stuck in every bit of detail and you know it couldn’t survive without you then you've also got a millstone.

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Is fear standing between you and the business you deserve?

Rebecca Morley

Whether I'm coaching business leaders or mums returning to work, I see one thing standing in people's way time and time again and that's FEAR.

It can very often be disguised as something else but it doesn't take much digging to find out what's at the root of it. Take indecision for example, what tends to be driving that is a need to ensure that we've chosen the right answer. Look at it the other way, and it's fear of choosing the wrong one. When you're running a small business (or a big one) your decisions matter exponentially, and it's quite likely that you'll have bitter experience of getting it wrong. As your business starts to grow the risks become greater and so does the fear.

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Walk away from that phone...

Rebecca Morley

6 GREAT THINGS THAT HAPPENED WHEN I UNPLUGGED FOR 3 WEEKS

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Overall, the best thing about unplugging for three weeks was the sense of freedom and time back. A life unplugged is one without wormholes or competition you didn't plan to engage in and without opinions you didn't seek and it's delightful. As the curious soul that I am though, I really put some effort into observing what I was getting out of being unplugged - I had the time after all! Here are the best things about it...

NB: although I unplugged for almost three weeks, I did still drop in once a day to check emails and so on. I run my own business, unplugging completely for three weeks would have been irresponsible and stupid! I also checked social media notifications every couple of days to make sure I hadn't missed a question or a significant mention.

I didn't miss it

Not one bit! I really thought I would, but I found plenty of things to do instead. I found myself reaching for my phone repeatedly, but more out of habit than will and I soon found ways to get over that. I left my phone at home when we went out or kept it in my handbag.

I felt happier and more content

The online world, and by that I probably mean social media to a large extent, can be completely exhausting. I'm convinced that largely that's because it often feels like one huge competition. Whether it's business results or babies we're all in competition to portray the happiest, most successful, most beautiful version of ourselves. Even when we're complaining, we have to be the funniest or angriest! When I sat and looked around the pool on holiday at all the real, non airbrushed people, I couldn't see a single one that made me feel bad to the extent that a single post on instagram can.

When I sat and looked around the pool on holiday....I couldn’t see a single person that made me feel bad to the extent that a single post on instagram can.

I was also able to reach a certain sort of stability and inner peace that I haven't felt for a long time. I think when you're getting constant, and hugely varied input, it's difficult, and tiring, to maintain a stable mindset.

I didn't miss anything important

The addictive nature of digital is in the psychology of random rewards. It's what keeps compulsive gamblers coming back for more. That same compulsion has us checking our phones 20 times an hour to see if it's provided anything juicy! And when we're in that mental state, even auntie Joan's new puppy can give us a little bit of what we need.

The beauty of checking in every day or couple of days, and on my own terms was that I was able to override the 'random' part of the equation and take control. I could also see, real time, that I wasn't actually missing anything. I didn't look at any feeds on social media, just the notifications. And almost all of them were things I could choose not to engage with. 

People understood

I've spent a great deal of this morning writing emails to apologise for the delay in replying or for my radio silence. Not a single person has questioned me or taken it as a negative. In a world where we know that people are constantly online, it's easy to have unreasonable expectations of ourselves and others in terms of how quickly we should expect a response. As I said earlier, I didn't let anyone know I was going off grid, I just disappeared!

I learned a lot about boundaries

I've had some time to think about what could have brought on that sense of burnout that I felt three weeks ago and I've realised it has a lot to do with boundaries, or more accurately the blurring of them. When I worked for someone else, I could do all the obvious things like arrange cover and let my contacts know I was going to be away but I also had permission to actively choose the life side of the work life equation for a fixed period of time. That came with it's own burdens... such as 'the fear', but it was nice to feel I could walk away for a while.

When you run a business, especially one that largely exists online, there's nowhere to hide. You can't shut your doors and go home. The only personal/work boundaries are the ones we set ourselves, and when we're encouraged to bring ourselves into the equation as much as possible, there really isn't much latitude. I've decided to keep my social media notifications switched off for now!

I hope I've inspired you to try and give yourself some mental space away from the online world. It really is a great thing to do to regain perspective and feel, well, better really! Normal service will be resumed next week!

Get in touch - let me know how you feel about being online and on social media. I'd love to hear from you - hello@rebeccamorley.co.uk. And if you'd like to chat, how about booking a 30 minute call using the button below:

Time to ditch the excuses... 3 reasons you're not enjoying being a working mother.

Rebecca Morley

I wrote a post last week asking working mothers what they struggle with most. It got nearly 200 responses, I couldn't keep up. As the responses started to roll in and I got chance to read them all, I noticed they fell into three main themes: mum guilt, time and focus, finances and childcare. It's time to drop the excuses ladies, if you want to take control of your career, you need to FIND A WAY.

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